Argentina is strong in e-commerce
The Electronic Commerce in 2010 reached 7.755 million sales pesos (VAT excluded), of which 7.135 million are in the form business to consumer ( Business to Consumer or B2C ) and 620 million in transactions between consumers ( C2C Consumer to Consumer or ). This turnover represents a growth pesos 48.0% over the previous year.
The average annual increase of electronic commerce (B2C + C2C) has been in the last 5 years of 40.7% and the cumulative growth between 2005 (with sales of 1,430 million pesos) and the end of 2010 is of 442.0%. This net increase is loud and clear, even considering the cumulative inflation in pesos or dollars.
The amount considered as "electronic commerce" to the sum of the values \u200b\u200bof all firm orders made through the web, between businesses and consumers and among consumers, regardless of medium or form of payment, and the shape or location of delivery, perceived as a continuous process by the user.
That online sales figure represents just over 12% of total ICT market in Argentina ($ 63,200 million pesos in 2010), whereas telecommunications products and services, internet and computers. It is estimated that e-commerce in Argentina represents 8.3% of e-commerce in Latin America and Caribbean Region .
An additional data from the relevant Internet in trade is that in addition to sales made online, is that more than 49.3% of Internet users regularly consulted on the web to discuss their options in the physical world, in many cases taking the decision to purchase the product or service and the online provider, but subsequently made a purchase at a physical establishment .
This makes the actual size measured in sales Internet is many times greater than direct e-commerce, estimated total impact on about 10 times what actually sold online.
words and for the year 2010, nearly 80 billion pesos, which in Based on various sources, represent 3.0% of total retail sales in Argentina and 1.93% of GDP (400,000 million pesos for 2010, values \u200b\u200b1993).
may also be considered in a broad or comprehensive impact or relevance of Internet in business and economic activity, these values \u200b\u200bmay be added to the invoice for services like online advertising ( 450 million pesos for 2010 , of which 47% is Google ), the marketing and positioning digital, online classifieds, and the commission of the means of payment and sales platforms, hosting Site design and maintenance sales, in addition to the direct or indirect acquisitions of tools, products and solutions ICT family caused by this type of business, and made by users and vendors.
leverage the role of e-commerce activity is undoubtedly much greater than the sheer amount of online sales in the B2C and C2C arrangements. For its part, the type e-commerce Business to Business is not the purpose of this study could represent according to various sources an amount of 10 to 14 times that of B2C and C2C added. The
and Digital Marketing Email Marketing meanwhile adicionarían a rough estimate of over $ 35 million dollars the total amount of business online.
It is nascent but growing the role of social networks in an informal C2C trade "between friends" with brokerage firms, platforms, means of payment. This activity could represent 10% to 20% additional to C2C by formal companies of this type.
Find out about why you are experiencing this phenomenal growth of electronic commerce in Argentina .
Source: emprendedoresnews
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