impact of the new change in Google's search
few weeks ago, Google updated its algorithm to better protect companies and creators of original content, practices black-hat SEO, blocking those poor results that appear on their results. In some cases, legitimate businesses are falling by these changes .
The black-hat practices include the use of a version of a brand name to capitalize on the traffic. According to Google, the move to modify their algorithm ( Panda ) was to protect legitimate businesses from this kind of fraud, but this has hurt some companies indirectly. The changes have now been released worldwide, but if something catches the attention is that some interesting results no longer appear when you search.
"We conducted an analysis with millions of keywords to see its impact. We analyzed 100 domains with higher profits and losses in our organic performance index (OPI) the previous week. The OPI is calculated based on search volume a keyword, position, and the statistical distribution "Traffic
It is considered that the update in the algorithm Google has pushed some U.S. brands (which are the first to feel the real results after a short time because there began operating the new algorithm) , also have domains in the UK.
However, these changes recently released the English sites around the world (only sites in English), not apply for other non-Anglo-speaking sites , which we expect a totally undetermined date (probably soon).
The report marks as Shopping.com and Shopzilla have seen their search engine rankings in over 50% , and even a heavy content site like eHow fell more than half, but the biggest loser was undoubtedly Reviews . co.uk, which fell 96% after the update.
There are winners too, as eBay has increased by 42% the rate of visibility as well some content sites like TechCrunch, which saw a significant increase in visibility after the change.
This new scenario has also become a real headache for SEO professionals, who now face new rules and above all remain cautious and to uncertainty to face a new and still unknown Google algorithm that does not respond to traditional techniques that were previously used to improve positioning web sites.
But there are also winners. Here the complete list of those who benefited.
Domain Visibility Visibility%
New previous
ebay.co.uk ; 1469346 1034302 42.06%
techcrunch.com 174797 124220 40.72%
national-lottery.co.uk 292053 209357 39.50%
econsultancy.com 186175 135804 37.09%
thisismoney.co.uk 234717 180377 30.13%
siteslike.com 175869 140279 25.37%
mirror.co.uk 275876 220937 24.87%
blogspot.com 1006719 819832 22.80%
mashable.com 295137 240714 22.61%
itv.com 345470 282300 22.38%
metro.co.uk 181507 149271 21.60%
independent.co.uk 471896 388280 21.53%
mozilla.org 146282 122471 19.44%
youtube.com 8856696 7446902 18.93%
vimeo.com 168979 142182 18.85%
wordpress.com 331836 279738 18.62%
laterooms.com 150533 127297 18.25%
dailymotion.com 577590 490328 17.80%
soundcloud.com 150998 128 569 17.45%
Sources: puromarketing and searchmetrics
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