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The SEO was and is a highly dynamic activity

Search Engine Marketing

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How many times have written a query in Google, and nine out of ten answers do not seem right?
This is not because a website has had a stroke of luck, but is the result of clever manipulation of those involved in the SEO .

However, recent moves aimed at modifying their search algorithms for this technique to stop manipulating their results search, ensuring that content is source by which a web is positioned before another.

In the last decade, search engines have evolved rapidly for two reasons: to promote a higher quality of results and to avoid the spammer's SEO, but despite this, we have not seen a lot modifications.

More recently, the burden of the search results were directed toward inbound links a website , as this was taken as a vote of confidence, but generated some imbalance because not all were equal, because the PageRank the site was taken into account. A higher Google score, the more value was the link (and vice versa).

However, link trading also played for the practitioners SEO techniques negative, and therefore one of the latest Google updates focused on a single action: eliminate all farms content that existed on the web, thus altering 12% its algorithm.

No doubt incoming links, and keywords will continue to weigh heavily on search engines, but the most important role from now, will the contents of your site. If what you offer on your site is good and original, Google will reward you.

The intention is to focus its search engine algorithm in the user experience by creating better navigation and completely eradicating the negative positioning techniques. The human being is not as easy to manipulate as the algorithms, with whom the user will position a brand.

Why not start well? Because in the past, getting incoming links was a demonstration for others, your site was really important, but as we have globalized the purchase of bonds or simply left to be done by humans to be created by robots, Google has decided to intervene , moved also by the evolution we have been in communication.

Over 64% of traders have started to integrate social media into their marketing strategies for positioning , but there was no technical reason to do so.

In December 2010, Google and Bing confirmed links shared via Twitter Facebook or have a direct effect on search engines, but Danny Sullivan of Search Engine Land suggested that the amount is not but the quality of a tweet or share, which has a real impact in SEO. While

this lends itself to occur on social networking techniques to position a brand negative, initial results indicate that search engines can easily remove the vendors, keeping the really influential in social media.

However, it also presents a problem, because although you can filter the spammers so what prevents someone buys a tweet to an influential person? The answer seems to give it to us Google with its Chrome browser extension that allows users to block certain web sites from their results, and this is a good indication that content does not deserve to be there.

Matt Cutts, Team Leader Google Spam said the goal of this extension is to eliminate sites with poor quality, farms and all that web with suspicious content. To this end, allows users to create reports or blocking of sites in their results, which will be sent to Google for analysis.

Links are easy to manipulate, as they probably are social networks, but if hundreds of thousands of people use the extension and block sites which contain content of poor quality if not duplicate, the results will undoubtedly different.

Source: Puromarketing

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