sleazy and wrong marketing strategy Do you know why people are fans of a brand? Do you know if these fans endure over time? Some statistics will help you better understand this situation.
Over 90% of consumers left to follow the marks and written off on mailing lists, do so for reasons related to the quality of content and lack of interest by marketing strategies brands are the main reasons as a report email marketing firm ExactTarget. Social
The Break-Up, as it is called the study, analyzed a representative sample of 1,500 consumers, analyzing the main reasons for dropping the communities or unsubscribe from the email marketing campaigns .
The figures are eloquent, very revealing and very interesting information for brands, because these variables from many companies can improve their social marketing strategies .
- 91% of consumers have low marketing schemes via email.
- 77% of consumers are more reluctant to provide their e-mail data to new businesses.
- 81% of consumers intend to unsubscribe or delete your track marks
- 71% of consumers make a more comprehensive selection last year of the communities that follow on Facebook .
- 51% of consumers believe that communications with the brands I like to start with while 40% believe the contrary.
- 41% of consumers in the United States has made to follow a brand or company Twitter .
With 95% of U.S. consumers using e-mail, the conclusions reached in relation to e-mail marketing are extremely important and very positive because it allows them to maintain much of their followers.
social networks, Facebook and Twitter, have 65% of consumers, achieving a 9% of consumers who recognize addicts.
Source: Puromarketing
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