Why e-commerce grew in Argentina during 2010?
Friday, April 29, 2011
Who Sells My Beauty Hair Weave?
causes the growth of e-commerce in Argentina
Continued e-commerce is growing by almost 50% in Argentinabenefits or additional impacts to the business of e-commerce are reducing costs buying transaction online, the less time spent shopping or seeking information products and services, the vast improvement in these searches and comparison of products and services efficiently, and their qualities and prices, discounts and rebates, etc, etc.
This activity also employs highly skilled workforce directly and indirectly, be a source of first employment or entrepreneurship source for many young professionals or appropriate, and also an estimated direct staff employed by companies in this sector for this activity to buy online and staff of online retailers and resellers related activities sector employment is approximately 100,000 people or 1.0% Population Economically Active .
Several factors have combined to this stunning development:
- The continued growth the total number of Internet users in Argentina: 3.7 million users in 2001 to 26.5 million at the end of 2010.
- sustained growth in the proportion of Internet users who purchase online: an estimated 10.0% in 2001 to 32.0% in 2010. This means that in 2010 online shoppers became 8.5 million people.
- A steady increase companies trading on the net : over 28% of SMEs selling or buying online , compared to a few dozen companies within the last 10 years. Strong
- greater variety of crops, products and services offered , and also increases the amount traded items online. Some online companies selling locally sold more than 90 thousand items a month, while some of the smaller ones, are no more than 130 items sold per month. The industry average ticket is $ 591.5 and includes 14 articles average and the average monthly output in sector around 14 thousand tickets.
- While new users e-commerce has lowered the percentage of buyers 'common' (two or more purchases per year) to 55%, this is offset in the total amount purchased. Important
- increase in broadband connections in homes : 130 thousand connections in 2001 to 4.7 million in 2010 (of which 4.3 million are broadband ADSL or Cable Modem).
also have grown links mobile broadband to more than 1.4 million at end 2010 (although with a smaller percentage of actual use), are additionally desarrollando los accesos semipúblicos (WiFi en bares, hoteles, etc) y otras modalidades de conexión privadas y/o públicas, gratuitas u onerosas.
- La ampliación de alternativas y uso de distintas formas y medios de pago . Según los datos de este estudio para 2010 los pagos con tarjetas de crédito y débito han representado un 61,7% de las operaciones de venta en línea frente a un 35,5 % del año 2009, aunque en ese caso la cifra no incluía débito que sigue siendo incipiente pero creciente. Evidentemente los descuentos ofrecidos por algunas tarjetas y bancos junto a empresa de venta han tenido un fuerte impacto.
- La improved trust and perceived security of transactions by Internet users as well as satisfaction with the operations and this type of purchase.
- The appearance growing companies and discount buying clubs online favoring admission of new users not only to this mode of purchase, but SMEs and businesses (restaurants, clothing, beverages, etc.) of items of goods and services traded online that offer.
Source: emprendedoresnews
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