Geolocation, the key Foursquare model for mobile marketing
transform the sacred totem for brands, this could be the letter of the advertising
3.0 , where thanks to geolocation
and massive amounts of information related to needs and interests that circulate among the great vertiginous
networks of users who share their consumption experiences
real time, the marks have immediate access and could almost before identified as a need, what the interests of consumers and therefore not conclude that complex, having the information, the implementation of a new product or service reaches unprecedented levels of efficiency.
If we link this enormous strength of
social networks based on geolocation, with the precepts on which sits the new online marketing
and indivisible relationship with MLM, so typical of the structure of social networks today, we realize that rise of targeted advertising, marketing and geo-location and mobile social networks, not just a fashion about the rise of Smartphones on the market.
really the business model is effective. If we focus on the economic and statistical analysis of the model, we highlight 3 keys that make this a business model with unlimited opportunities.
- immediate access to real-time locations and user experiences.
- Active participation in social networks built a lifestyle and as the outside of the business model.
- generation of new interests and needs constant as a result of the union, interaction and network.
Therefore, the chances of achieving success in the geo-centric businesses are unlimited and also paradoxical as it may be, are the key to a good global positioning
without neglecting , location.
The network
Foursquare whose heyday began in the U.S., is here to stay and already has to his credit with over 5 million users ... rapid growth, constant and efficient which helps us to illustrate what kind of social networking platforms will be consolidated as necessary for advertising and marketing.
Foursquare it becomes very relevant in 2011, where the numbers advertised upward projections on investment in brand marketing and advertising through social networks and, no doubt, the expansion efficiency based on geolocation has been so rapid today, makes bet on advertising
3.0 .
If we add the rise and penetration of mobile Web
in the lives of users, we realize the critical role exerted by the permanent connectivity in all areas of life where business is one of the philosopher's stones for innovation and therefore development. There
in the analysis, which project the future social networks, to analyze various scenarios where
still plays a role privacy, if it is true that the satisfaction that "being part of" .. slightly opaque subject blend into the successful business figures and expansion of networks, associated with brands.
One of the first movements that generated the boom in Web 3.0 and social networks based on geolocation, focuses on the migration toward personalized advertising
. This will no doubt be an increasingly common trend, based on technological innovation. And can be seen as advertising begins to offer goods, products and services focused on data in the network and reliably respond to everything that users consider innovative, quality and interesting.
In conclusion we can determine that with a new theoretical model, although we can not forget that the concept is subjective time on the network, mainly the giddiness with which information is transmitted, the limits are not yet certain, and obviously, as with advertising and marketing, will be the users to determine the influence and power of private label penetration, thanks to efficiency gains of combining their interests and needs like, what builds a spiral with no end of new business opportunities and constant contact with the markets.
tend towards a fully customized advertising and no doubt we can conclude that advertising from what we need, just when we need it, is essentially an act that will result not only in turnover and growth, but what is more important, loyalty and promotion
and 3.0 is built on advertising. One last question
Foursquare Can it survive? Paradoxically, this social network pioneer in communication and advertising schemes based on geolocation begins to lose ground on rivals most powerful, consolidated, and resources, they have seen in the proposed model a great future, which bet on it. We talked about Facebook and Google, of course.
Source: Puromarketing
