Alway Sounds Like Baby Is Choking On Phlegm

Happy Holidays! Viral Marketing

Happy 2011 to everyone!

Thanks for visiting English SEO Blog, site positioning and web marketing in English.

Roofing Completion Letter Example

. Strategy. Types of campaigns. Transmission methods - Part II

Viral Marketing Strategy

Continued from previous post Viral Marketing. What is. Origin. Elements - Part I

Good viral marketing strategy has to take into account the following points:

• gifts and free word : Most viral marketing programs give away products or services to attract attention, such as delivering information, an email account, screen savers, software that contains somewhere the brand image, etc. viral practice delays the benefits , because the results are not obtained at the time, but if it generates some interest in something offered for free, impact on our brand image and reinforce their confidence , which translates future benefits.

• viral stocks only spread rapidly if easy to convey and duplicating . The message must be simplified to facilitate transmission and the shorter the better.

• Maximize recommendations: To encourage users to share its network with our message, applies the Share feature that we can put on the site and a surfer with Facebook account interested in this content, you can automatically post it to your Facebook account so that all your friends will see the message, and if they attract, they can in turn publish on its Web site Facebook, and thus generates a chain exponentially. The same applies to Twitter and RT possibility of something that we liked.

• Adapt concept Message characteristics of our audience . To do this we must take into account the tastes and needs of our audience and find the channels most likely to begin its expansion, thereby seeking to make the campaign not only precise and expansive.

• The results : These will be reflected in a significant increase in visits to the website of the company, the number of subscribers to newsletters, sales, etc. It is convenient to use tools to evaluate the performance of each channel used, and thus measure its effectiveness.
Types

viral campaign

• Pass: A message which encourages the user to pass it on to others. The crudest form of the protocol are chain mail, including a request the user to forward the message. Are more effective short video clips with humorous content, which people spontaneously forward. Viral

• encouraged: it offers a reward for forwarding the message or by e-mail to someone. It's a way to increase possible shipping addresses dramatically. However, it is much more effective when the offer requires that a third party to do something.

• undercover Marketing: A viral message presented as a page, activity or attractive or unusual news, no clear reference to put a link or pass. In undercover marketing is not clear that is engaged in a marketing campaign. It takes a special effort to make it appear that the discovery is spontaneous and informal. "Tracks" in the real world, such as graffiti appearing in cities with key viral words, are used frequently to encourage people to investigate the "mystery" displayed. This may be the form of viral marketing more difficult to identify as such, due to the large amount of unusual and interesting content that exists on the Internet, especially as companies try to imitate the style and content of amateur websites.

• Fan Clubs and Associations friends: They assume the translation of the phenomenon of fan club of singers, actors and athletes to the world of business or any of its products. In this strategy a user creates all of the surrounding fans club (website, forum, channel microblogging, etc.) To discuss the promotion of the company / product and attract the same criticism. In this way it seeks to convey an image of the transmitted information is not from the same company (which is especially valuable when it comes to justifying deficiencies in the company or explain the conditions hidden in promotional campaigns), but users of it.

Marketing
• rumor: announcements, news or messages that touch the limits of propriety or good taste. The discussion of the controversy resulting publicity generated as rumors and word of mouth. For example, before the marketing of a film some Hollywood movie stars get married, get divorced, are arrested or are involved in a controversy that draws attention to them.

• database maintained by the user: Users create and manage their own lists of contacts using a database provided by an online service. To invite other members to participate in their community, users are creating a network of contacts and self-replicating viral naturally grows and encourages others to register.

Transmission methods

• Web mouth: writing a web-based form that converts the information into an e-mail sent to the intended recipients. For example, is common in newspaper Web sites and news agencies to be included in each article a link to send to a friend automatically. In this way all the information becomes Article in an e-mail.

• Email to mouth: is spontaneous forwarding emails, and jokes, quizzes and photos "committed."

• Word of Mouth: is the mostly discussed here, from person to person.

• mouth IM: Perhaps the mode of transmission with a higher growth rate, is sending hyperlinks using instant messaging programs (IM, Instant Messaging) such as MSN, Yahoo or Google Talk. This method is popular with many young people, and is more likely to rely on a link sent by a friend with me that if the same friend emailed.

• references Reward: Sometimes marketing companies offer rewards for users to send addresses, favoring either of the methods discussed above.

Continued: Continued from previous post
on Viral Marketing. Barriers. Examples and viral videos - Part III Sources


Nation and Wikipedia

Thanks for visiting English SEO Blog, site positioning and web marketing in English.

Images Dog Oral Cancer

The future of traditional advertising

Reading on the Web, I found this article which I find very valuable to consider in these times, before we say "I warned you." The change is imminent, the advertising will not die, just have to adapt , like everything else.

"According to Philip Kotler, marketing guru modern a person is exposed to more than 62 commercials in one hour. This means that on a normal day would see the rates for more than a thousand marks, surpassing the 500 total thousand views in one year.

This amount of information that eventually becomes a strong competition, complicates the task of advertisers.

Added to this, recent research warns a lack of interest in campaigns by customers.

A case that stands out is that of women, who say there are serious errors in the focus of these campaigns to encourage the purchase of products advertised.
In this regard, American Marketing Association, says that most women do not identify with the brands. According to the agency, marketing departments and agencies do not communicate with them as they should. lacking fresh ideas, brave and inspiring advertising of public oriented products female.

Consistent with this, both commercial companies and professionals dedicated to media advertising, have seen a marked decrease in the effectiveness of their campaigns, people and ignored. NO as before.

This has forced companies to seek new and more effective ways to reach their customers and force the development of innovative platforms that allow the passage of advertising 2.0.

Change: print-out, enter the digital
One of the most noticeable changes is related to the use of digital media.

For those not internalized in the subject, it is platform known as Digital Signage and Digital Out of Home (DOOH), based on the development of digital circuits, mainly in foreign-monopoles network or huge digital TV screens in shopping malls.

Just to attract potential customers through formulas which are not used.

According to experts, the benefits of this support are related to the immediacy and versatility from the standpoint of creativity and flexibility in display time. Then there is the savings in production costs or the potential in terms of interactivity, geo and especially the proximity to point of sale.

In 2009, for example, conducted an investigation into a train-detection camera looks through a sample of 155 000 individuals. For eleven days

placed six digital displays and many other conventional external supports to analyze its impact on pedestrians.

As a result, about 60% of the individuals tested are more attracted by digital displays that the conventional media.

And apparently, everything will be smooth sailing as some forecasts on the raised sector growth close to 40% and 50% next year.

What happens Internet ? According to Neal Mohan, vice president of Product Management at Google, "with new measurement technologies in five years there will be not one, but several indicators that advertisers consider more important than the traditional simple click."

The executive recalled that currently the click is the most important among advertisers to measure the success of their campaigns. But he said that starting this year they will realize that this is not always the best choice or best for all strategies.

His replacement will be media as

• Video 2.0
• Rich Media Mobile Search

opportunities to create real environments among consumers is growing. "Imagine pointing the phone's camera to a car ad in a magazine, and the car is displayed in 3D on your mobile device. Or point to a poster of a movie and you can immediately see the trailer for the film in the device , "the Google executive."

Source: highlevel

Thanks for visiting English SEO Blog, site positioning and web marketing in English.