3.0 marketing web positioning is reaching maturity, not its end
Saturday, March 5, 2011
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Growth of SEO en 2011
Las búsquedas se han transformado en la mejor alternativa para las marcas en los últimos años. Hace una década, una estrategia de búsqueda se consideraba una acción más de marketing para las marcas, en cambio hoy, carecer de ella es simplemente, impensable.Como resultado de éste auge, son muchos los expertos que consideran 2011 como el año en el que finalmente el Search Engine Marketing o SEM llegará a su madurez.
Sin embargo una pregunta flota en el aire… ¿cual será el impacto de la madurez del marketing de búsquedas ?
A medida que las búsquedas mature, market diversification increases its appeal for brands considering searching one of the most interesting strategies in 2011. Obviously, there are many more platforms, more extensive are the options for the creators of advertising.
seems to have been a long time but the truth is that by 2009, achieve an effective marketing strategy for seekers was relatively simple: just buy traffic from a search engine to direct you to the Web portals, where customers could find the items or products of interest. Today, everything has changed with the rise of smartphones, tablets and social networks that has set new boom, where marketers should promote their content across multiple platforms, which implies also different formats.
The main reason for advertisers to these new areas of investment lies in opening up new business opportunities offering social networks and mobile applications , together with the trends of users, who access each more often through their local social mobile applications. Another major reason for brands to increase their investments in these platforms in 2011.
The search engine marketing campaigns will become, in line as platforms go changing its specific characteristics, achieving a good customer base through the use of multiple channels, and low cost.
increasingly automated processes are necessary for brands to increase the efficiency marketing strategies search, you must have knowledge of CPC, cost per click and segmentation advertising since its optimization will increase the benefits.
With increased investment in advertising on Facebook and the growth of Google network, we face a 2011 in which are increasingly brands, which take the responsibility to change the formats for advertising space. Additionally, in 2011 we studied the implementation of display advertising based on the CPC on Twitter.
resale also becomes relevant in 2011, although until now it was complex to identify the value of products today, the marketing tools are integrated into the systems through alliances that can calculate the actual cost through distribution channels and promotion.
2011 will certainly be the year in which the search marketing reach final maturity, however, the changing nature of the complexity model makes us reach for the hand of social networks, search engines and mobile applications, forcing marketing strategies to adapt to ensure efficiency in pursuit of achieving the objectives set by these new challenges.
Source: Puromarketing
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