Learn more about your competitors
We know that the new business model has as its main strength with the ease of access and reduced the initial investment necessary. Additionally, aspects related to variables difficult to measure, in terms of numbers, such as reputation and quality resulting in an optimal ROI of investments, as well as a first analysis, we can confirm that it has never been easier to start a own business.Now the reality is not so simple, even if the whole day immersed in the performance analysis of the variables that influence the development of this market , it can be complex to analyze the results from an SEO strategy or campaign.
There are companies that have specialists who handle all aspects of positioning and sales online and there are many big brands are willing to implement the ideas of their marketing departments but how do you choose the best marketing strategy for a SMEs?
Clearly, an SME or a micro-entrepreneur will not have the time necessary to carry out an online marketing strategy efficient, but to optimize the actions, competence analysis and optimization of their niche market, achieved a substantial improvement in results of an SEO campaign giving the brand more visible in search engines which undoubtedly increases the traffic and it improves the reputation of the brand .
is therefore time to implement all the tools that allow analysis of what makes competition so let's spy on the competition ... Let's see some benchmarking. Google Alerts
, many people have heard of Google Alerts is more secure than many brands use the alerts as a way to analyze your reputation online. Google alerts are free and welcome to filter news based on search criteria whose jurisdiction we are interested. When Google found some related news send us an email with a link. They are ideal for identifying the criteria by which their competence but also positioned to manage reputation online.
analysis of what the competition offers a range of opportunities to develop your marketing strategy
Social Networks. Promotional activities and brand building that companies make in social networks are extremely important for SEO now, since both Google and Bing have confirmed the inclusion of social networking activity within the parameters of positioning.A mention in the social networks will allow you to see in real time any question, which will let you know what your competitors are doing and users say it. It's time to know what they say about your competition, valuable information to decide most important aspects of your marketing campaign online or positioning strategy.
may be interested to check what is said in IceRocket, Addict-o-matic, Seesmic, TweetDeck and a large number of tools for the analysis of competition in the market. SEO Tools
, great allies
Open Site Explorer has the best SEO tools to get detailed reports about sites that are your competition, which will be of great help to identify what unites him to it and give you a rough idea of \u200b\u200bthe work that remains to be done to ensure that competition is a gap between how vehemently discussed.Another tool of high quality in terms of SEO is Trifecta , very competitive, research linking keywords with screening tests.
Know your PPC campaigns
If you are planning to launch a PPC campaign SpyFu need to know, thanks to this tool will have access to the actions taken by competition in PPP terms. Allows downloading of keywords used by competitors, simulating the advertising campaigns. It is very important to know not just copy, it is necessary that this information will help improve and optimize.With these four tools, we can begin to do our job of "spy" and follow the trail and activity of our competition in the network.
Source: Puromarketing
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