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Business Intelligence 2.0 and social networking

Business Intelligence (BI) 2.0, more social

The information is undoubtedly one of the most important assets for any company extract the full meaning of it and analyze all available data leads to brands to enhance the competitiveness and quality of customer service .

In the case of private labels and also in public administration, information technology business intelligence are of vital importance, since it is only through knowledge that users can respond in real time each time aspects more complex over their data.

At a time like the present, which makes implementing BI solutions accessible and effective is essential to optimize the effective analysis of various data, designed to overcome the obstacles they face and from the remnants of the previous cycle . New

pillars of current Business Intelligence

There are three factors that are taking greater role in the use that is taking the BI.

• mobile telephony. The best performance that are taking devices and mobile phone lines are possible to develop custom applications, according to the characteristics of terminals, facilitating the presentation of useful graphical dashboards and reports.

• SaaS (Software as a Service) . The speed of communication lines and the need for an immediate solution, is enabling the provision of business intelligence services under the concept referred to as BI-BI-OnDemand and SaaS.

• Web 2.0. The collaboration between users and the breadth of information sources, two basic principles of Web 2.0, are traslandándose a series of Business Intelligence solutions, proof of this are the business engines, text mining (including semantic analysis engine) or tools of social network analysis.

Each of these three new elements of Business Intelligence plays an important role, each software manufacturer is giving priority to one or more of these factors in the new versions of their products / BI solutions.

Business Intelligence 2.0

New generations of technologies that place the focal point for people, providing them with tools to analyze and decide freely what kind of communication, information and collaboration want to do with brands and agencies

BI 2.0 In short, the system optimizes the response due to dynamic analysis, users can now get answers to questions are not standardized. Advantages of BI
2.0

• More analysis capabilities for users. Thanks to efficient information retrieval, users can take better decisions .

• Empowerment. Users are completely free, you can access information with complete autonomy and get answers to the same speed with which the thoughts are generated.

• Security, personal data analysis is a very important issue in all countries, it is for this reason that the exploration of personal data must be safely and the new BI 2.0 guarantees this.

BI 2.0 and social networks, efficiency and optimization

The relationship between Business Intelligence and social networks is evident, these platforms are organizations that seek to profit even has been assumed that Facebook will go the bag that the protection of personal data is a big issue.

In conclusion, it is important to note that the integration of the business users of the brand has already occurred should implement tools and systems to aid in the process optimization of such integration.

Provide consumers a better and more efficient access to information, as well as additional protection for your personal data, are the major challenges facing the new social Business Intelligence.

Source: and web PuroMarketing

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