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fell Domain names are not as important

domain names, URLs and their importance in SEO, 2011

long time and now, getting a good domain name is a prerequisite to anything to be done in the web. Without a good domain name, nobody would be able to find your site, or submit your campaign to get to your site. For domain names until it is worth paying thousands of dollars, or even potentially change the name of your business to get the URL appropriate.

To some extent, this remains true. As someone who handles the issue of Internet Marketing undoubtedly still preaches the importance of a good domain name and advice to my clients is to be sure you get an interesting. However, I do not think that is the same need as it once was. In fact, there are plenty of examples now on be successful without having the best domain name. Several factors point to this downward trend that you should consider before launching a mega-search ideal domain name:

1. Power Search - Continuous improvements in search algorithms and usability of search engines, bring with them even if consumers remember only part of its name, is just as likely that Google for example, along with its location or anything else you can remember serve for finding your website. Of course, if you have a good domain name added in the search, but there are other ways to make your site is optimized for search engines. Not everything depends on your URL.
2. Social Media and Homepages - More and more frequently we're starting to see how it speaks to people interested in a brand, the profile network at one site (eg Facebook ) as the main destination instead of the website of the brand itself.
3. creative names - You could fill a book on how many places are called or have "creative names" common word or invented words. Flickr, Dopplr, and Bing are just some examples. This speaks of other attributes, which are not related to the domain name ... Right?
4. Rise online marketing - As more and more dollars spent on Internet marketing, this also reduces the relative level of importance of your domain name. Have a great easy to remember domain is important if you have a billboard on a street where people drive less than 30km per hour. It is less important if you are using a large percentage of its promotional budget to get people to click on a link that will lead directly to a page (usually without showing the main URL) to arrive.
5. Growing consumer sophistication - Another element that helps to diminish the importance of obtaining domain names with certain extensions (like getting a. Com) is that consumers are becoming more familiar with other versions of them (net , gov, edu ). It is much more likely today that consumers remember and use these instead of just focusing on the. Com, assuming it's part of your domain if you have a school for example.
6. two-dimensional barcodes - the symbol of the growing popularity of visual URL "are QR codes. These are two-dimensional barcode that can be scanned into a (usually phone or similar device) and allows you to visit a specific site without typing a URL. In the near future is likely to see other ideas like this to help people navigate to destinations online without having to share a real URL on a keyboard. Link shortening
7. - Thanks mainly to Twitter and other social media sites, the shortening of links as Bit.ly TinyURL.com or are doing to the real but irrelevant, because they mask to real addresses and convert them into shorter versions that are much better when shared links in a place with a limit of 140 characters.

So ...
Down to the present and the future What do you think of this?

Source: Edgardo Tamarit, PuroMarketing

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