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Facebook users are less likely to click on ads

paid advertising on Facebook has such good results

The perfect search advertising model is one of the "Gold" brand. However, a study by WebTrends, which specializes in digital marketing solutions reports that the ads by clicking through Facebook are assuming a drop in advertising revenue heading. However the network has a projected turnover for 2011 of 4,000 million dollars, which is double last year's income.

WebTrends analysis was prepared by over 11,000 marketing campaigns in Facebook and the results never cease to amaze; the network ads on social generated half of clicks on online ads traditional.

The sobering figures, while the average (CTR) ads on Facebook was 0.051% in 2010 or what is the same as a click for every 2,000 impressions, CTR traditional industry is 0.1%, a click every 1,000 impressions.

Facebook The CTR was reduced during 2010 up to 0.063% while CPC, CPC rose of , 2009 27 cents to 49 cents in 2010, so that while the CRT down, cost per click increases.

An inverse relationship very typical of this advertising model in which the costs increase, declines in customer demand and vice versa, a trend that will continue to increase over time, so that despite the results, the cost of advertising Facebook will increase .

While having a low CTR compared to standard commercials, advertisers may have some complications to optimize ROI from their investments advertising on social networks . Do not forget that the audience is huge network and continues to climb, so advertising innovation is necessary to do here and now, if brands want to exploit the emergence of the network.

One of the alternatives under consideration are the elimination of advertising on Facebook, however, the loss of competitiveness for the brands, coupled with rising unemployment and external macroeconomic factors, have to think about what is wrong with this decision. Not surprisingly, more established brands have increased 10-fold their advertising investment, according to WebTrends.

Interesting Facts related to Facebook ad campaigns

keys at both seem to make use of data for analysis, to improve the efficiency of advertising campaigns.
WebTrends
The study also provides important data that guide when considering the Facebook ads in online marketing strategy:

• users aged 65 years are less likely to click on ads Facebook.

• Women are more likely to click on Facebook ads than men.

• content updates, media and entertainment are the categories of best performance, updating of content is 0.165% CTR and a CPC of $ 0.12, while media and entertainment in general has a CTR of 0.154% and a CPC of $ 0.25.

• worst response ads focus on health and software categories. Health care has a CTR of 0.011% and a CPC of $ 1.27 and the software, a CTR of 0.021% and a CPC of $ 1.03.

Finally, a relevant data highlighting the importance of monitoring user community Facebook ads more CTR are those that have been recommended by a friend . Brands and have found that using the network in an advertising campaign significantly prolongs life useful in the campaign, because the recommendation comes from someone you know.

the data obtained by the analysis by WebTrends, the marks are to his credit numerous variables which combine and balance is the key to success.

Source: PuroMarketing

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