The digital return on investment is not considered by SME-speaking
The possibilities of online advertising for small companies are enormous but many have no idea whether is reaching out to potential customers. This is demonstrated by the results of a recent survey carried out among 1,800 owners and managers of small and medium enterprises and which reveals that 69% of cases does not measure the return on their online advertising spending and only 13.10% based their decisions on when to insert advertising into the actual return generated.
Added to this, the report notes that 79% of small and medium enterprises not have a strategy based on the digital businesses online through which to plan their investments, highlighting the confusion that exists around potential online advertising.
A view of some experts, the right decisions about where and how to advertise to find more customers requires a clear vision of how the different elements of your advertising is helping you achieve your goals. As the measurement and reporting on ROI, is one of the most important aspects when analyzing and evaluating their investments.
addition, one of the main problems of these small and medium enterprises is that they were not sure where to go for strategic advice for their actions and digital marketing campaigns, which indicates a high level of confusion in the marketplace. In this sense, only 4% percent of these companies are using the services and expertise of a provider of online advertising. 30% of SMEs decide where and how to advertise based on the experience and how your current customers come to them.
Experts believe that the world of digital media is growing and changing so fast that it is not surprising that SMEs are confused, so the possibility of access to appropriate professional advice is crucial to get the maximum advantage of publicity opportunities and online marketing.
Source: PuroMarketing
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