Barriers to viral marketing
Continued from previous post Viral Marketing. Strategy. Types of campaigns. Transmission methods - Part II- Size: If viral content is a video clip or video clip may be too large for the recipient receives. However, new technologies are eliminating this problem, as Internet connections become faster and email may contain more and more data.
- environmental Format: A viral marketing campaign not succeed if the message is in a format that most people can not use, for example, if you use a particular software that is not widely used.
- mail attachments: Most people receive viral marketing while in office, and the antivirus software or firewall of the company may intercept and keep the receipt.
- tedious referencing system: For a successful viral campaign should be simple to use. For example, if the promotion is some sort of game or competition, asking you to enter an e-mail from a third party should be an option at the end of play, not a precondition to do so.
- Sabotage: The discovery of the commodity nature of a popular campaign can make social networks pass used to inform people of the commercial intent, promoting a formal or informal boycott against the company or product in question, especially in the case of covert marketing campaigns.
Examples of viral marketing • Laura I love MTV , Spain
• Gmail from Google
• Sperm d'Or, the young creative auctioned their sperm on eBay Father's Day (2007), appearing in various media, to get a job at an advertising agency
• Publicity campaign for the album Year Zero of the American band Nine Inch Nails
• Poets eggs Huevocartoon , Mexico
• Facebook campaigns on television and Mama Lucchetti , Argentina
• Eliminates a friend and win a Whopper, Burger King (network application in Facebook)
• Apple the most often used viral marketing to promote their products. In the iPhone launch campaign hired a actor to pose as a thief who tried to steal an iPhone at the time that a reporter did a live presentation. The thief was caught within seconds by other actors hired. What was unusual was the news that the viral video quickly spread to Internet and even television
• Sony also used viral marketing by the rumor of a death between two buyers fighting over the last unit on your PlayStation3 release ( Microsoft "responded" to Sony by another viral ad which stated that a truck full of XBox had been abducted while on his way to London).
• The German group Rammstein , launched in August 2009 the viral marketing portal "Liebe ist für alle da" (The love is there for all), known simply as LIFAD, with links to social networks like Facebook and Twitter as part of the advertising and promotion campaign of his last album, released in October 2009
Viral Videos
Walks Across AmericaA creative proposal Levis viral impact
Tipp-Ex: A hunter shoots a bear (a hunter shoots a bear)
A viral and interactive campaign where you decide the end of the story
Gillette Trick or not, Roger Federer stars in this viral video Gillette
TomTom: Darth Vader Another great viral
which gives voice to Darth Vader orders a GPS
Terminator The secret mission and impressive
this great viral video
effective Making-Of Video viral viral
Ronaldo starring Godzilla-style
New NIKE viral
Taylor Momsen escapes the paparazzi in the new Nike viral
In summary Briefly, viral marketing is a form of advertising based on a simple word of mouth . When we like something, it's a natural reaction to want to share our discovery with someone. And in these days of saturation of messages, nothing better for a company, the buyer of its products spread, in other words, to become its top seller.
This makes us customers, sales of companies like us, a new way of thinking about marketing is really working very well. Sources
Puromarketing and Wikipedia
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