Reading on the Web, I found this article which I find very valuable to consider in these times, before we say "I warned you." The change is imminent, the advertising will not die, just have to adapt , like everything else.
"According to Philip Kotler, marketing guru modern a person is exposed to more than 62 commercials in one hour. This means that on a normal day would see the rates for more than a thousand marks, surpassing the 500 total thousand views in one year.
This amount of information that eventually becomes a strong competition, complicates the task of advertisers.
Added to this, recent research warns a lack of interest in campaigns by customers.
A case that stands out is that of women, who say there are serious errors in the focus of these campaigns to encourage the purchase of products advertised.
In this regard, American Marketing Association, says that most women do not identify with the brands. According to the agency, marketing departments and agencies do not communicate with them as they should. lacking fresh ideas, brave and inspiring advertising of public oriented products female.
Consistent with this, both commercial companies and professionals dedicated to media advertising, have seen a marked decrease in the effectiveness of their campaigns, people and ignored. NO as before.
This has forced companies to seek new and more effective ways to reach their customers and force the development of innovative platforms that allow the passage of advertising 2.0.
Change: print-out, enter the digital
One of the most noticeable changes is related to the use of digital media.
For those not internalized in the subject, it is platform known as Digital Signage and Digital Out of Home (DOOH), based on the development of digital circuits, mainly in foreign-monopoles network or huge digital TV screens in shopping malls.
Just to attract potential customers through formulas which are not used.
According to experts, the benefits of this support are related to the immediacy and versatility from the standpoint of creativity and flexibility in display time. Then there is the savings in production costs or the potential in terms of interactivity, geo and especially the proximity to point of sale.
In 2009, for example, conducted an investigation into a train-detection camera looks through a sample of 155 000 individuals. For eleven days
placed six digital displays and many other conventional external supports to analyze its impact on pedestrians.
As a result, about 60% of the individuals tested are more attracted by digital displays that the conventional media.
And apparently, everything will be smooth sailing as some forecasts on the raised sector growth close to 40% and 50% next year.
What happens Internet ? According to Neal Mohan, vice president of Product Management at Google, "with new measurement technologies in five years there will be not one, but several indicators that advertisers consider more important than the traditional simple click."
The executive recalled that currently the click is the most important among advertisers to measure the success of their campaigns. But he said that starting this year they will realize that this is not always the best choice or best for all strategies.
His replacement will be media as
- Video 2.0
- Rich Media Mobile Search
Source: highlevel
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